This project focused on providing clear and actionable brand suggestions to improve overall perception and consistency. While the brand had strong potential, certain visual and strategic decisions lacked alignment, which affected how users perceived the platform across different touchpoints. The goal was to identify these gaps and suggest meaningful improvements that align with the brand’s long-term vision.
The process began with an in-depth analysis of existing brand assets, communication tone, and user interactions. Each element was reviewed from both a design and user-experience perspective to understand what was working and what needed refinement. Based on these findings, strategic brand suggestions were formulated to enhance clarity, trust, and visual cohesion.
Rather than redesigning everything from scratch, the focus was on guiding the brand in the right direction. Clear recommendations were provided for typography usage, color balance, layout consistency, and brand voice. These suggestions served as a roadmap for gradual improvements while preserving the brand’s core identity.
